BSH Smart Simplicity is a concept aimed at addressing complex problems through simple yet intelligent solutions. At its core, it focuses on designing the organization and its processes so that they can respond to change with agility and error-resilience while reducing complexity.
In digital transformation, Smart Simplicity plays a crucial role, as companies are often confronted with a multitude of new technologies, data, and business models—all of which introduce complexity. By applying the principles of Smart Simplicity, companies can:
- Improve agility: By reducing unnecessary bureaucracy and complexity—both frequent sources of errors—companies can respond quickly and reliably to changes in their market environment.
- Promote collaboration: BSH Smart Simplicity emphasizes the importance of teamwork and collaboration. Through clear communication, systematic error prevention, and a transparent organizational structure, employees can work together more effectively and efficiently.
- Drive innovation: Simplifying and untangling processes creates space for creative solutions. Companies can focus more on innovation instead of being held back by bureaucratic barriers.
- Strengthen customer orientation: By simplifying internal processes and establishing systematic error prevention, companies can better focus on customer needs and deliver an improved customer experience.
Overall, Smart Simplicity helps companies remain competitive in the digital world by becoming more flexible, efficient, and customer-oriented. It enables better use of the opportunities offered by digitalization and helps manage the challenges that come with it.

